Top 10 Amazon Keyword Research Tools You Need in 2023


Keyword research is an integral part of any successful online marketing strategy. It ensures products are seen by their target audience and provides insights about customer trends that you can leverage for competitive advantage.

If you’re looking into making the most of Amazon keyword research in 2023, you need the right tools. 

To help you start your Amazon keyword research journey, we’ve compiled a list of the top 10 tools guaranteed to bring value and boost your e-commerce performance.

Whether you’re just starting or a seasoned veteran looking to streamline your process, this guide will have something for everyone.

Here are the top 10 Amazon Keyword Research Tools:


Sonar is a user-friendly site that welcomes visitors with the keyword search button when they open the website. On the search tab, you can either use keywords, extended keywords, ASIN, or the translate tabs to get a list of the most relevant words you can use for your listing and campaigns. 

The reverse ASIN button is for competitor keyword analysis, while Sonar’s “translate” tab allows you to get keywords in another language. You can customize this search on the different Amazon marketplaces worldwide. 

When you sign-up, you’ll have access to a keywords dashboard to see all your projects and monitor metrics that can help you in decision-making.


Keyword Tool

The key feature you’ll like about Keyword Tool is the categorization of keyword searches into the different product types sold on Amazon. You can also refine your keyword search per country or language.

Keyword Tool extracts keywords from the suggested keywords Amazon shows when someone types something on the search button. Long-tail, broad, or exact words—you can get all these keyword types from this tool. 

When you have full access to it after signing up, you can see search volume, trend, cost-per-click, and competition average data which can help you decide which keywords to incorporate into your store and campaigns.



Many keyword research tools provide Amazon-centric research. However, when you sell on Amazon, you should also optimize for shoppers searching on Google, especially if your campaigns include Sponsored Display ads and Amazon-sponsored ads that appear outside the eCommerce platform. 

Wordstream will show the keywords where your ads appeared after a Google search. This way, you can further optimize your listing with the right keywords. Together with the keywords are search volume, competition, CPC, and opportunity score details.



AMZ One is a one-stop shop for all your Amazon assistance needs. It has various tools to do the following:

  • Track sales
  • Manage search engine optimization
  • Do promotions
  • Analyze pages
  • Notify you of any competitor update
  • Send updates about your product and listing
  • Let you know of listing negative reviews
  • Raise a red flag for hijackers
  • Shorten URLs
  • Find a product on Amazon
  • Keyword research
  • Keyword rank tracking

You can enjoy these services when you sign up for the keyword research tool.


Keyword Scout

Listing and ad optimization is not one-time thing. You need to update the keywords used for your ads and listing to remain relevant to searches.

What makes Keywords Scout stand out from other tools is the availability of a 30-day and 90-day keyword ranking insight the moment you search for a keyword. 

This data ensures that your optimization is relevant to the most recent searches of shoppers. On top of this, you also get data on pay-per-click bids that will give you an idea of how much you’ll invest in the keywords you’ll use.



You do not have to choose between an SEO software that generates keywords for Amazon and another for Google. You also do not need to open separate sites or install two different extensions. With Ahrefs, you can produce keywords for both Amazon and Google.

Aside from the list of Amazon keywords, you’ll also see these keywords’ acquired clicks, clicks per search, return rate or how often customers search the keywords, and new trends in different countries.

Meanwhile, to find keywords ranking on Google, go to the “Organic keywords” button on their site. You can now use these words to make your listing and ads rank on Google searchers and attract website visitors.


tools for keyword research


Keyword Tool Dominator

Selling on various platforms can help your business grow faster. You can sell on Amazon, Etsy, eBay, Home Depot, and Walmart. 

To reach your target audience, establish affiliate links on different sites like Google, Bing, and Youtube. You can search for ranking keywords for these sites in a single place through Keyword Tool Dominator.

The only downside of using the tool is the limited insights it provides. It gives you only a keywords list, the country where it ranks, and the keyword’s ranking. Other details like CPC, search volume, and opportunity score are unavailable.


Viral Launch

Optimization of your Amazon product listing results in the following: 

  • Product page ranking on the first pages of search results
  • Advertisements reaching your target audience
  • Getting impressions and clicks from shoppers
  • Increased sales

You also need to put the keyword rank and search volume side by side with your sales, revenue, ad spend, and other costs directly proportional to having an optimized listing. Doing so can give you a holistic view of your business.

Viral Launch will help you get started by providing keywords, their search volume, competitor keywords, and monitoring, ranking, and organic and PPC keywords data. If you have more metrics to monitor, especially when you are selling with Amazon FBA, Viral Launch also allows customization.


Helium 10

Helium10 offers different eCommerce tools that can help you manage your Amazon business more efficiently and help your business grow through:

  • Product research
  • Listing optimization
  • Marketing
  • Analytics
  • PPC audit
  • URL creator
  • OR Code maker
  • Amazon anomaly detection
  • Amazon keyword research

For Amazon keyword research, you can utilize Cerebro, which is focused on reverse ASIN. Use this tool to check your competitors’ keywords. There is also Helium10 Magnet, where you can see Amazon and Walmart ranking keywords and their search volume.



Behind the list of keywords you can extract from MerchantWords is the tedious process of the site administrators to list Amazon’s suggested keywords appearing on the search button. After the collection, a team of Amazon SEO experts, computer engineers, and data scientists puts the keyword under Natural Language Processing. 

Finally, another round of checking is done to ensure the keywords are suitable for your store and will help you rank.

Aside from keyword research, MerchantWords provides reverse ASIN, trends, and keyword analysis. They keep their system updated by keeping an eye on Amazon breaking news, especially those which are related to algorithm changes.


Final Thoughts

Look no further for the right keyword research tools to help you dominate Amazon in 2023. The list we’ve compiled are the best and most popular options available, so you can choose based on your specific needs and budget.

Make sure you put in the time and effort to do thorough keyword research– it’s a vital part of any successful Amazon marketing strategy.


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