Higher conversion rates will always remain on the hot wishlist of any businessman whether it is online or traditional. If you count yourself with them, then you’ve landed in the right place.
What is Copywriting?
In simple words, Copywriting is the art of rearranging words to make the products and services sell better. It can be considered a form of salesmanship, but it has a lot more than that.
Some objectives of copywriting are given below:
- The basic goal of copywriting techniques is to engage potential consumers with subjected products or services through the mean of content marketing.
- Secondly, providing generously valuable things to the person rather than just greedily asking for stuff.
- And getting them to buy from you, not out of pressure, but with genuine decision-making help through the content.
- Copywriting is a major part of online marketing having the purpose of advertising or marketing, a business, person, opinion, and product.
How it can help you to increase your sales and conversion rates?
Having a great copy of the advertisement for your subject product and services is like having a top-rated salesperson selling your stuff 24/7 and 365 days.
Without a good copy on your sales page, you may have measurable traffic, but it will generate only tickets of sales.
Hence, copywriting is more about attaining and retaining the customer rather than just driving the people on the websites.
The Conversion rates vary according to the industry type. MarketingSherpa says that, the average conversion rates by industry range from 10% for professional services to 3% for e-commerce.
If you want to increase your sales by 50%, you can achieve it with below given two options:
- Increase your traffic by 50%
- OR improve your conversion rates by 50%
We all know that increasing traffic by 50% is not an easy job. It will take you’re a lot of money and time to acquire it. On the other hand, if you talk about conversion rates if it is 4%.
If you can make it to 6%, then you can assure 50% more sales. Hence, you just need to optimize your page and work on your copywriting.
Now, coming back to the point, here are 6 tips that will help you in optimizing your copy and increase the conversion rate.
Good language is a priority
A copy that is bound to turn the customers off is no doubt, hard to convince your potential customer to buy your product or services.
If you’re pushing your customer by writing a copy like ‘buy it now’ is pushed then it means you are pressurizing them to decide and then whether they even want your product. This practice creates a negative feeling towards you and your product/services.
While writing a copy, you should always try to adopt a friendly approach in the message with a more relaxed tone, it is because ‘the better your copywriting, the more you’ll be trusted by customers.
This tactic will bring more customers with the snowballing effect.’
Take a bit more personalized approach and imagine you’re chatting to a customer over lunch, rather than trying hard to sell a boring product. Always focus on what your product can do for them.
Do you know? Your headline is one of the most important parts of your text. Also, it is a part that every reader will see first and draws their attention for persuading them to click through and read.
Thus, you should always focus to work hard on your headlines. The popular headline writing techniques and trends include questions, such as ‘Do You Know What’s Really in Your Supermarket Shopping?
Moreover, you can also try writing lists, which are always captivating to drive a reader’s focus into it, for instance, 9 Ways You to become a successful man.
If you’re a beginner and unsure about how to create an engaging headline, then try using ShareThrough Headline Analyzer. It will help you a lot.
Consistency is the key
You will always hear about the content in every post, and it’s for sure true. If you seriously want to boost your conversion rates and sales, then the only to do it is by bringing avid readers to your site.
Update your site with posts like news feeds and current affairs and practice it regularly. It will help you the most to maintain and grow your online business rapidly.
Posting consistently doesn’t mean you have to post every day, but you do need to be consistent according to the demand of consumers.
Take care of precision
Once a strong call to action worked properly now it’s time to bring your reader to the main point. Always make sure that you deliver on the promise of your headline in the very first line of the post.
If you are just up to fancy headlines and not for valuable and genuine content then it is the most dangerous than anything that you could do to your online business.
Think about the headline and come up with strong emphasizing content, which can become fruitful for the readers.
Use media (Images and videos) with text
You should know that copywriting isn’t just about writing great content. To describe and appreciate your content you need to break up your text with images, to keep the reader’s interest.
It is because, sometimes large blocks of text can feel exhausting to read through, so most people simply won’t bother.
Survey Your Visitors
If you are suffering from a steady stream of traffic for a long while, then surveying your visitors is a great idea to identify their desires.
Never ask them closed and MCQ (multiple choice questions) in your survey, because you should let them open up.
Hence ask them open-ended questions, for example:
- Please tell us, what’s the most annoying problem we can help you with?
- What are you looking for?
- Kindly let us know what questions do you have before buying our product.
We hope that this article has helped you in enhancing your copywriting skills to increase the conversion rates and sales of your online business.
Please, share your feedback in the comment box below.
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