You’ve probably heard it a million times: “content is king.” And it’s true! In today’s digital world, the quality of your content can make or break your online presence.
Good content will not only help your website rank higher in search engine results pages (SERPs), but it will also engage and retain readers, convert leads into customers, and build trust and credibility for your brand.
Creating high-quality content isn’t always easy, but it’s worth the effort.
Here Are My 5 Tips To Create Content That Ranks
1. Do Your Keyword Research
Before you start writing, take some time to do your keyword research. Find out what terms and phrases people are using to search for businesses like yours, and then incorporate those keywords into your content.
Think about who your target audience is and what they would search for. For example, if you’re a real estate agent in Los Angeles, you’ll want to use keywords like “Los Angeles real estate” and “homes for sale in Los Angeles.”
If you can, check out your competitors’ keywords using a paid tool like Ahrefs or Moz to give you the best and most accurate data.
These tools will also let you know the search volume and difficulty score for your keyword, to help you decide if you have a chance of ranking.
Some free keyword tools you could use if you’re on a budget include the Google Adwords tool and Ubersuggest.
Look at the top 10 results in the search engines for your chosen keyword and check out their headlines.
The key thing here is to match the search intent as closely as possible, so when a reader lands on your page, you are answering their query, and they won’t have to click back and find another site.
Google tracks this and your aim is to end the search journey with your site for better rankings.
Keep in mind that you don’t want to stuff your keywords; rather, use them sparingly and strategically throughout your text so that they flow naturally, otherwise it will harm your chances of reaching the top of Google.
Also, check out – Crawlability guide
2. Write Compelling Headlines
Your headline is the first—and sometimes only—thing people will see in your article or blog post, so make sure it’s catchy and compels clicks!
A good headline should be clear, concise, interesting, and relevant to the rest of your article. It’s also important to remember that headlines should be keyword-rich so that they appear in SERPs.
Again, check out the top 10 results and see what their headlines are like, as you often see a pattern that Google seems to prefer.
Some headline tips:
- Use numbers or lists (e.g., “5 Tips for Creating Quality Content”)
- Create a sense of urgency (e.g., “You Won’t Believe What This Dog Did!”)
- Ask a question (e.g., “Are You Making These SEO Mistakes?”)
- Use power words (e.g., “How to Create Compelling Content that Ranks”)
Depending on your subject matter, it’s often good to add the year in at the end, just remember to update it when the next year rolls around!
3. Structure Your Content Properly
When it comes to web content, the organization is key. A well-structured article is not only easier for your readers to digest, but it will also rank higher in search engine results.
Use H1, H2, H3, and H4 headings to help the reader and Google understand your article structure. Here are a few tips for structuring your content:
- Start with a catchy headline in H1. Your headline should be attention-grabbing and relevant to the rest of your article and only use the H1 attribute once.
- Create an outline. Before you start writing, take a few minutes to create an outline of your main points. This will help you stay on track and ensure that your article flows smoothly.
- Use subheadings. Breaking your article up into smaller sections with subheadings makes it easier to read and also helps search engines understand the hierarchy of your content.
- Include images and multimedia. Adding visual elements to your article can help break up the text and make it more engaging. Just be sure to choose high-quality images that are relevant to your topic.
- Wrap up your article with a conclusion and a call to action if applicable.
Also, read – SEO Audit cost
4. Write Interesting and Engaging Content
If you want people to read and share your content, it has to be interesting and engage them.
No one wants to read a boring, dry article, no matter how informative it may be. Write as you would speak to a friend—conversational and interesting.
So what separates the good from the bad? Here are a few tips:
- Write with personality. Be yourself and let your voice shine through. Don’t be afraid to be funny, quirky, or even controversial – as long as you’re being authentic, people will respond.
- Keep it concise. People have short attention spans, so make sure you get to the point quickly and don’t ramble on for paragraphs on end.
- Solve a problem. If you can help your reader solve a problem they’re facing, they’ll be more likely to appreciate your content and come back for more in the future.
If you want to take your writing to the next level, consider using AI writing tools like Jasper.ai or Writesonic.
While not a replacement for your writing, they can help end your writer’s block and speed up the content creation process.
Think of them as your assistants, to help with your research and suggest passages of text you may not have thought of, including headline and paragraph ideas based on your keywords.
5.) Proofread Your Work
Proofreading your work before publishing is key to ensuring a polished and professional final product.
By taking the time to check for spelling mistakes, grammar errors, and formatting inconsistencies, you can avoid embarrassing gaffes that might undermine your credibility or authority.
When proofreading your work, here are a few things to keep in mind:
- Make sure your grammar and spelling are correct.
- Read your work out loud to see if it makes sense.
- Check for consistency in terms of tense, punctuation, and style.
- Have someone else read your work and give you feedback.
- Make sure all the links in your article work correctly.
- Take a break before finalizing your work – you may catch mistakes you missed after giving yourself some time away from it.
Trust me, I know that proofreading can be tedious, but it’s absolutely vital to ensure you have great content. I often find when I leave an article for a while when I come back to it, I actually have more ideas to write!
Also, check out: How to solve cannibalization issue
If you follow these five tips, you’ll be well on your way to creating content that not only ranks highly in search engines but is also enjoyable for your readers.
By taking the time to do your keyword research and create compelling headlines, you can ensure that your content will be engaging and useful for your audience.
But don’t stop there, once you have people coming to your site, it’s important to keep them engaged with more well-written, compelling content. If you can do that, you’ll not only keep people coming back for more, but you’ll also earn their trust – and that is priceless.
Ric Hawkins is the founder of richawkins.com and has been involved with many successful online and offline businesses, and currently writes about AI software, SEO, content marketing, and investing.