How to Add Google Reviews to Shopify Website


To reach the pinnacle of success, any brand must develop social proof, achieved when current consumers endorse your brand and its products.

According to research, customers trust other customers’ suggestions and experience 12 times more than the brand’s content and promotional content.


If your existing consumers are raving about your business and its products, now is the moment to capitalize on it, not just for social proof but also for SEO purposes!

When you include Google reviews on your website, you may accomplish all of this.


Continue reading the blog until the end to learn how to add Google reviews to the Shopify website. We’ll also discuss the advantages of incorporating Google reviews into your marketing efforts.

So let’s get started!

Steps To Embed Google Reviews To The Shopify Website 

There are ample ways to embed Google reviews into Shopify, but for your ease, we have filtered some of the simplest ways to do it.


How To Add Google Reviews To Shopify Website


Step 1 – Select A Google Review Aggregator Like Tagembed 

Before the embedding process, you must select an aggregator that can help you effortlessly collect, curate, and embed Google reviews on your website. 

The internet has a plethora of options available. You need to choose an appropriate option like Tagembed. 


This tool is a leading social media aggregator with a super easy interface and can be used by everyone easily. The best part about the tool is its seamless integration with CMS platforms like Wix, WordPress, Shopify, Squarespace, etc. It makes the embedding process even simpler and easier.

Apart from this, the tool offers various other advanced features like a plethora of customization options and a content moderation panel for monitoring content and eliminating unnecessary content. 


The users can also have access to other features like advanced analytics, automatic content updates, a back support team, etc. 

You can select a tool like Tagembed or look for other alternatives with similar features. 


Step 2 – Aggregate The Google Reviews 

After you are done selecting and shortlisting the tool, you will be able to begin your free trial period. You can create a free account and log into the tool. 


Next, you need to click on the Add feeds option and select Google as your content aggregation source. After this, you must choose your preferred connection type from where you wish to aggregate the feeds. You will be given options like Location or My pages. You can choose based on your preference. 

Next, you need to click on the Create feed option, and you will be able to see the aggregated feeds in the widget editor. 


Step 3 – Generate The Embed Code & Embed The Google Review Widget 

Once you are done aggregating the Google reviews, you will be ready to embed the Google reviews on your Shopify website. However, you need to customize the widget to make it more visually appealing and attractive. 


Tagembed comes with a variety of customization options that can be used to improve the effectiveness of the Google review widget for Shopify. The tool users can select their preferred choice from options like fonts, colors, themes, templates, layouts, backgrounds, etc. 

Customizing the widget before making it live is an important step as it helps in garnering more attention from your website visitors. 


After you are done customizing your widget and convinced with the way it looks, you will be ready, to begin with the embedding process. Click on the Embed Widget button on the left corner of the widget editor. A window will appear. You need to select Shopify as your content management system.

Next, click on the Get Code option and copy the embed code into your clipboard. You will be able to alter the width and height of the Google review widget. 


Now that you have the embed code, you need to:

  • Log into your Shopify account.  
  • Under the sales section, you need to click on Online store 
  • Next, choose Themes in the drop-down bar 
  • Click on the Action button 
  • Select Edits 
  • Choose the area/section where you wish to embed the Google reviews 
  • Paste the copied code in the field and finally save the changes! 
  • Done! You would have successfully embedded the Google review widget in the Shopify website.

Benefits Of Adding Google Review To Shopify Website

We all are aware of the impact of Google reviews on consumers’ buying decisions. By adding them to the Shopify website you can extract more benefits. And these benefits are:


  • Provides credibility to the website
  • Improves engagement of the store
  • Adds engagement to the store
  • Builds a review cycle
  • Helps in conversion


Final Thoughts

Embedding Google reviews is an excellent approach to improving your website’s users’ effectiveness, information, and engagement. When you incorporate Google reviews on any website-building platform, you receive all of the business mentioned above benefits to help your business grow.

Undoubtedly, Tagembed can assist you in understanding the stages involved in embedding reviews on your website.


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