There is nothing wrong with asking yourself this question. Most people do. We all want to know if the website we have created for ourselves is SEO friendly or not.
But it will take longer than usual if you start asking this question and going to Google to find the answer.
We have done much research on this topic. We have collected some essential points that should help you better understand Google’s algorithm and how to make sure your website is appropriately optimized for Search Engine Optimization (SEO).
Site Loading Speed
Your first step in WordPress SEO optimization is to check the loading speed of your website. This is the most critical factor, as slow loading speed will make your site lose its ranking on search results pages.
Older or unoptimized websites are most likely to have problems. A website that takes more than five seconds to load loses credibility and is not considered SEO-friendly.
Various things affect the site to load slowly, such as poor server configuration, an insufficient or too heavy number of images and plugins, an outdated theme or plugin, slow internet connection, etc.
All these issues can affect the site speed optimization process and, therefore, it is ranking in search engines. If a site does not load quickly enough for visitors, they will likely leave your site immediately.
So, make sure your website loads fast so p, people don’t go before they even have a chance to see what you offer!
The mobile-friendly design of your WordPress website makes it easy for users to access your content from their smartphones. Smartphones have become very popular these days; most people use them while browsing the web.
A mobile-friendly design ensures that all compatible devices and browsers access a website’s content, including images and videos.
If you don’t have a responsive design for your website, then it won’t be easy for users to access your content when they browse on their devices.
You can use responsive themes or plugins like Jetpack to create a responsive design or avoid a glitchy interface. This will ensure that your website looks good on all devices, including smartphones, tablets, and desktops.
The mobile-friendly design makes it easy for people browsing from their mobile devices to see your site’s offers without having to scroll through too much glitchy interface.
A well-known search engine optimization (SEO) tip is to get an SSL certificate so your website can be secure when communicating with users who navigate through it by encrypting the data being exchanged between them.
It’s also one of the best ways to protect your site from hacking attacks and data theft.
When looking at your website’s address bar, ensure you see the “Lock” icon or something like “HTTPS://” before the DNS.
It also helps your website rank higher in search results pages compared with other websites that don’t have SSL certificates installed on them.
To know if your WordPress website is SEO friendly, you must first analyze the keywords of your website. Do a little research and discover what people search for on the Internet.
You can use Google AdWords Keyword Planner to find the most popular keywords people search for on the internet.
You can also use Google Trends to see how many times a keyword has been explored in the past few months or years.
Broken Links on Your Site
Broken links are one of the most common issues that prevent websites from ranking well on search engines.
When a site has a lot of broken links, Google will disregard any links coming from those pages, even if they’re relevant to the topic of your site.
This means that if someone types in “best WordPress plugins,” there’s a good chance you won’t show up in the results for that query unless you fix all these broken links first.
There are two types of broken links on a web page: internal and external. Internal links point to other pages within your site; external links point back to other websites.
So, ensure that all links on your website are working correctly so that there are no issues with them that could cause problems like low SEO rank.
Check the Consistency of Your URLs
Your website’s URL is the most crucial element of SEO strategy. You can’t optimize your website if you don’t know which one to build for. The first thing is to check the consistency of your URLs.
It would help if you also ensured each page has a unique, relevant name and title tag and an H1 tag that identifies the page’s main topic.
When creating pages on your website, you want to be sure they are unique so they can rank higher in search engines and help visitors find what they are looking for faster than others.
Images play a significant role in SEO, especially if you have multiple photos on your website.
Still, if you have not optimized them correctly, it could cause problems for your site’s rankings later on down the road when potential customers are looking for what you have to offer on your site.
Optimizing your images using the right image optimization tools can help improve your site’s SEO performance.
WordPress offers plugins like Smush, which enables you to optimize your photos (and more) using several different methods, such as ratio, file size, and title tag suggestions.
Plugins are a great way to check the SEO status of your website. They help you optimize your website for SEO, but it’s essential to choose the right one for your site.
WordPress has an extensive collection of plugins that can help you improve your rankings and get more traffic from search engines.
One of the most popular WordPress plugins is Yoast SEO. It’s easy to use, provides lots of information about your site’s performance, and helps you create optimized content for search engines.
The other popular plugin is All in One SEO, an all-in-one package for all types of search engine optimization (SEO) tasks.
This includes optimizing titles, meta descriptions, and headers: writing meta tags, managing web pages, creating sitemaps, finding duplicate content, and more!
Knowing What Steps to Take Will Improve The SEO Of Your Site.
WordPress SEO optimization is a complex topic, and there’s no cut-and-dry formula for making your site search engine friendly.
SEO professionals use various tools to check that your website design and content are optimized in a way that would help your website rank high on search engines.
Quality content (fresh, unique, and keyword-rich) also plays a vital role in boosting your clicks and traffic.
But if you are intimidated by the things discussed above or if your WordPress agency is proliferating, then you should look for an agency that offers White Label SEO Services so they can give your WordPress site a complete overhaul.
Ronik Patel is the CEO & Founder of UnlimitedWP, A White Label WordPress Development Agency located in Boston, the USA offering Unlimited WordPress tasks for Digital and web agencies at a fixed monthly cost.