A single second delay in page load can create a huge impact on the ability to engage your visitors or just bounce off your website to the next one.
The loading speed can create a “Halo Effect” on the users and could give the wrong impression about your business.
The risk of a user abandoning your site increases with each passing second, which can result in potential business loss.
A slow-loading website not just hurts your business reputation it can directly affect your conversion rate. Moreover, with Google giving more preference to the user experience a slow loading site can hurt the ranking of your website in the organic search results.
If you are an online business or you generate revenue through your website a fast-loading website should be your priority.
A fast loading website can result in:
✔ Engaging users
✔ Low bounce rate
✔ High returning users
✔ Great user experience
✔ Boost in organic ranking
Primary reasons for a slow website?
Usually, a website loads slowly because of:
⇒ Slow Server – If you have cheap hosting, or there is an issue with your server configuration it can hurt the loading speed of your website.
⇒ CMS configuration – If you are not serving cached pages on your CMS (content management system) it can result in using the extra resources every time the page loads, which can slow down the loading speed.
⇒ Heavy Plugins – Installing unnecessary plugins that are heavy in size, can affect the speed of your website.
⇒ Deprecated HTML/CSS tags – Using poor and long lines of HTML/CSS/JAVA codes can also slow down your website.
⇒ Oversized Images – Using unoptimized and heavy in size images can take time to load and use the extra resources, which can slow down the loading time of the website page.
Now the big question is where do you start and how to optimize the speed of your website and pages? Here are the actionable tips which will help you to boost the speed of your website.
Here are the Actionable tips to improve the load time of your website:
Use a CDN (Content Delivery Network)
Do you know? The loading speed of your page can be affected by the proximity of the user and your hosting server where your files are stored. The speed can slow down as the distance increases because it can take time to fetch the file from the server.
CDN can resolve the exact issue. CDN stores your website’s data in different locations in its worldwide network of servers. So when a user from a different location visits your website the data can be loaded quicker through the CDN.
When we visit a website on a browser the browser saves certain elements of the page in its memory so that when the user visits the page again it can show the result faster. The storage memory is called cache.
It saves the resource of the browser and reduces the loading time of the page.
By enabling cache you can improve the page load speed for the repeat visitor of your website. You can utilize free plugins such as W3 total cache. Through these plugins, you can turn on caching certain elements of your page or your whole website.
Optimize the Size of Your Images
Oversized images are one of the main culprits to slowing down the speed of your website. Most of us usually do not focus on the images, as their size does not seem much when we upload them individually.
However, as the number of images increases, it compounds in number and creates a much negative impact on the website speed.
There are a few ways to ensure your images are optimized:
⇒ You can utilize the plugins to reduce the size of the images. If you are using WordPress you can install WPSmush to reduce the image size automatically.
⇒ You can use free tools like compressjpg.com to reduce the size of your images. It reduces the size of your images without losing much quality.
⇒ Make sure to use the appropriate pixel size image. Using images with oversized pixels increases the size of the image, and the images take a longer time to load.
Remove Unused Plugins and Add-ons
If you are not a web developer and use a pre-installed theme, chances are there are going to be a lot of add-ons in the theme that you will probably not be going to use soon.
Similarly, there are plug-ins which we usually install but they are not much of our use. Go through all the plug-ins you have installed and see if you are using them, if you can live without them, you should deactivate the plugin.
Try to use a lightweight theme if you need a simple website, and then you can add to it if you want to add any new resources.
The process can consume your time, but it will definitely help you to find the plugins that are harming and reducing your site’s loading speed the most.
Try to reduce the Code
While developing a website there might be some code that you might not require with time. The code can get messy real quick.
Some tags used at the time of development are deprecated with time and some are not utilized. There are unnecessary lines of code and elements that can be removed.
You can utilize the tools like Google page speed insights to check the speed and optimization of your page. The tool shows the exact opportunities where you can optimize and improve the speed of your page.
If you do not have any CMS installed, you can minify your code by using the Google Pagespeed Insights chrome extension.
With Google prioritizing the user experience, it is really important to optimize the speed of your website. With every passing second, the bounce rate increases tremendously.
So do focus on improving your website speed. We hope this article will help you optimize the speed of your website. Please do share your thoughts if you like the article.