Multipotentiality and Winning by Losing Oneself – An Interview With Nader Sammouri


A deep sea of infinite options promoted by far-flung extremes displayed on SNS platforms is leaving people lost and full of void. Since when was abundance a curse?

Shouldn’t it be recalled as a blessing if it is based on probing experiences rather than flashy exhibitions? Instead of focusing on façades and empty vessels, ample choices must be taken as reminders to savor new moments.

It should also remind people that it is okay to try many things and go against the grain of the traditional one-route life track that is no longer relevant to our time and age.


Nader Sammouri is an international writer and an award-winning architect who is armed with multipotentiality. He is a creative individual who likes to push edges, and slide boundaries, working at the lateral plane of uncertainty.

BuzzInfo Media approached Sammouri to share his unique perspective.


“I can’t imagine Leonardo Da Vinci waking up and saying to himself: ‘I will only be an engineer for the rest of my life.’ On the contrary, he was extremely curious and therefore became a painter, scientist, sculptor, and architect as well.

It is astounding how professional definitions can limit us in life and how social constructs encourage them. That is why I am not too fond of it when people ask me what I do. Defining myself in one word, writer, architect, or business consultant is extremely painful.

It says nothing about my past and future upgraded versions. Meanwhile, the present moment has already passed, and a spark, a new connection or opportunity might come from thin air and change everything,” Sammouri said. 


How could someone be obsessed with almost everything? 


“I realized my obsession with attaining broad knowledge and experience as I developed my TEDx speech which I performed in Shimane prefecture of Japan.

Eventually, I had to admit that I would rather live an ‘unfocused life’ than live it with lacking experiences,” Sammouri told Buzz Info Media news.

Nader Sammouri, while giving his TEDx speech
Nader Sammouri, while giving his TEDx speech: “What should I do with my life?” in Shimane, Japan


Nader recalls his childhood as superior in the arts, music, and sports. He won several local kickboxing championships and used to be honored in long jumping, handball, and basketball.


“I remember getting special notice from tutors in the arts, music, and sports. I spend a lot of my time looking back trying to decipher my natural childhood inclinations to deprogram myself from what people and media have tried to embed in me,” Sammouri said.


Nader advises that when people are lost, they ought to spend time with an empty booklet trying to decode their past, preferably in writing. They should jump into personality tests, collect several results, and figure out patterns. They should recall the moments when they were praised for certain aspects of themselves. 


“People must take themselves seriously and treat themselves as the main thing to explore, rather than the outer world. They must realize that they are the world –their world– and by thinking from that vantage point and seeking to find themselves, they shall tap into their deepest core and find fulfillment,” Sammouri said.


Some may argue that people don’t find themselves. They create themselves. On that, Sammouri says: “I believe that the world is nuanced, has abundant varying shades and degrees, and is neither black nor white, so it isn’t a matter of either-or, but I am stressing the notion that in a world of many people who feel lost, it would be fantastic to explore who they were (their source) through their past in order to start directing their future from a more centered place.” 


To feed his curiosity, Nader has dipped his feet in many fields (which many may assume unrelated). Ironically, his name, “Nader,” translates to “Rare” in English, which led him to found RaretheArchitect design and marketing brand. One could argue that his name may have subconsciously affected his eclectic behavior and hunger for broad knowledge and experiences. 


Occupations that Sammouri has tried (in order from past to present).


  • Kickboxer (Competed professionally) (4 years)
  • Artist (10 years)
  • Chess Player (Competed professionally)(4 years)
  • Assistant Site Supervisor (7 months)
  • Architect (10 years)
  • Varsity basketball player (2 years)
  • Interior Designer (4 years)
  • Theologian (1.5 years)
  • 3D visualizer (13 years)
  • Event Organizer (2 years)
  • Virtual Reality Visualizer (2 years)
  • English Teacher (8 months)
  • Restaurant Waiter (1 month)
  • Kitchen Staff (8 months)
  • Factory Worker (That lasted 3 hours only)
  • Professor’s Assistant (2 months)
  • Human Resources (3 months)
  • Content Creator (2 years)
  • Website Designer (5 years)
  • Public Speaker (1 year)
  • Online Coach (2 years)
  • Photographer (3 years)
  • Video Editor (4 years)
  • Antique Trader (4 months)
  • Graphic Designer (5 years)
  • Marketing Advisor (3 years)
  • Business Developer (3 years)
  • Poet (1 month)
  • Writer (3 years)
  • Innovation Consultant (2 years)
  • Music producer (9 months)


That indicates that your age doesn’t define your life, but what you do during that time matters most. One could live the ten-year experiences of a specific individual in one year. So, how will you choose to live your life, and which version of yourself will you pick, the person who lives “20 years” or “200 years” in those mortal 80 years?


Nader while doing a presentation on Virtual Reality in Kyoto, Japan
Nader while doing a presentation on Virtual Reality in Kyoto, Japan


Of course, one could argue that Sammouri wasn’t fully dedicated to each practice full-time, which is true, though we are exploring things from a bird-eye view for the sake of the big picture. 


“I spend a huge amount of my time alone, learning things. Many people around me find it hard to accept the notion that I don’t particularly appreciate wasting my time, which has attracted a lot of envy now that I think about it.

I believe that my intrinsic love of learning and curiosity, which comes from a very controversial inner source, drives me to make every minute a learning experience. Even if I choose to watch Netflix and chill, I would be watching something for the purpose of deciphering the messages in it,” Sammouri said.


Nader Sammouri talking about his everything obsession at Pecha Kucha Kyoto
Nader Sammouri talking about his everything obsession at Pecha Kucha Kyoto


“I always need to remind my forgetful self that rejection stings for a minute, but regret will last a lifetime. It is an absolute necessity to make peace with rejection and accept it as a stair block that ensures an additional platform that will lift you, leading you to the knowledge and wisdom you desire,” Sammouri advised. 


Today, Sammouri works independently as a B2B business development advisor and innovation consultant helping SME companies grow, prosper, and creatively differentiate themselves in the competitive market. He dedicates his residual time to writing for international magazines, producing music, and training in martial arts.  


“Of course, I am still curious about other things. I want to fight professionally again, learn how to dive, dip my feet into comedy, travel to most countries, and more. I am halfway through my life, and in my estimation, it will end in about 35 years or so, which is soon. I don’t have time,” Sammouri said.

If you want to connect with Nader, you can check his website’s contact page or reach him at his email: or


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