Owning a small business can be tough, not only does it consume your time, but you also must ensure you have the right product offering, decide on your sales strategy, and much more. But no matter how fantastic your product or service may be, the public won’t know about it unless you market it.
Importance of marketing for small businesses
Marketing is an incredibly important part of getting your brand out there and generating leads and sales for your business. It covers a variety of aspects from campaigns to customer service. Essentially, whatever your customers can see of your business informs their decision about whether to buy from you or not.
In this post, we’ll look at the top 10 marketing tips for your small business to implement so that you can grow both in size and revenue.
Your first priority as a small business owner should be to get organic leads so that people can learn about your business and go on to purchase from you. When you implement an SEO strategy, you can begin to build a website that is fully optimized for search engines.
You can either work with a reputable SEO agency or try your hand at SEO yourself.
Just remember if you’re trying it yourself to create great-quality content on relevant topics for your niche using a variety of long-tail and short-tail keywords to increase your chances of ranking higher on search engine results pages and getting click-throughs.
Email marketing is one of the best ways to attract customers and retain existing ones. By sending out emails on a regular basis that contains information your customers are interested in, it can help you to retain your existing ones.
A weekly or monthly email is a great place to start for a small business. By sending out emails it can help you to build loyalty through campaigns, promotions, discount codes, news, and much more.
Motion Graphic Design
Motion graphic design videos are one of the most inventive ways to bring your product or service to life. These videos feature text as the main feature but showcase it in a fun and engaging way.
In addition to text motion graphic videos also use illustrations, animations, and voiceovers to bring your product or service to life. Not only do the videos make your product or service more engaging, but they convey the message in a digestible way so that viewers stay engaged and remember your product and service.
Animated Social Media Ads
Animated social media ads are great for helping you reach a wider audience. With their unique and exciting presence, they appeal to most audiences and can stop scrolling thumbs in their tracks quickly.
They are also a cost-effective way of creating engaging marketing content as you don’t need to hire actors, a set, hair, make-up, etc. Bonus!
Utilize your Creative Content
Utilizing your creative content across platforms is brilliant for reaching a wider audience without having to put in much effort. By sharing your content across platforms, you increase your chances of people seeing and engaging with it.
Connect with Local Businesses
One of the easiest ways to market your small business is to connect with other businesses in your area. When you collaborate with other businesses, you can share information and promote each other’s business to each of your customers.
A great way of connecting with local businesses is to attend events run by business owners in your community, you can also join online forums and social media networks such as LinkedIn to help facilitate this.
Using influencers as part of your marketing strategy isn’t just for large corporations. Working with influencers can help to promote your products or services and can be incredibly effective.
For example, if you own a cake business, by partnering with local food bloggers you can help to raise awareness for your brand which can assist with sales.
Customer Testimonial Video
Customer testimonial videos are video reviews of your product or service. They feature your customers talking about how your product or service has helped them with their problems.
They are one of the best marketing tools you can have in your strategy as they help to build trust and credibility with your audience. When a customer trusts your brand, they are twice as likely to purchase from you.
Company Story Video
If you want to connect with your target audience, it’s important you tell your brand story. Brands that have an authentic story leave a longer-lasting impression on the market, so if you want people to know what your brand is all about, a company story video is a fantastic way of doing that.
Take Innocent Drinks, for example, they take pride in telling their brand story at every opportunity. It’s a simple tale of three friends who wanted to make it easier for people to get some much-needed goodness into their bodies.
They have an engaging ‘about us’ section on their website too to go into their brand story in more depth. The use of video and images to tell the story makes it memorable for consumers and more likely for them to make a purchase.
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