SEO is a necessity for any content writer or marketer. So, how do you write SEO-friendly content?
The first page of Google is a valued spot. Many websites and blogs work day and night to find their spot on it. Why is that?
Because only 0.78% of users ever click on the second page of Google. That’s why landing on the first page is important in writing SEO-friendly content.
But how exactly do you do that? In this article, we’re going to talk about the best tips you can get to write SEO-friendly text. So, let’s dig in.
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5 Useful Tips To Write SEO-Friendly Content
Writing quality content for SEO is a necessity. This section will give you five tips and numerous tactics to write good content.
This includes writing quality content, creating blog post outlines, using a plagiarism detector before posting, etc.
So, let’s get started:
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Writing Actionable & Informative
One of the main things about SEO content is its relevancy. If your content’s purpose is only that you can accompany a thousand words or so alongside your target keywords, then it will be futile.
Good and quality SEO content is informative and actionable.
For example, if the topic says, “How to mow your lawn?“ Then the topic better tells the reader how to mow the lawn.
That’s the informative aspect, and the actionable aspect is the methods mentioned within the article or the products required.
So, it’s important that your content is informative and actionable. That’s when your expertise and research come into play. Here are a few tips to help you write informative:
- Write from your experience and help the reader understand your narrative;
- Talk about the nooks and crannies or the inside knowledge regarding your topic;
- Information isn’t a patented property—share it as much as possible;
- Always explain complexities by simplifying—not all of your readers will be experts;
- The call to action should tie it all together, from the first line to the last.
These are some key aspects of writing SEO content that stands out. If it has all this information, even Google will put it before any other text.
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Structure Your Content Properly
SEO has many branches, and one of them is on-page SEO. This deals with optimizing the content on the forefront so that crawlers can identify it as a viable addition to selected keyword searches.
One of the key requirements of on-page SEO is that a writer must always structure their content properly.
So, how do you structure SEO content? It depends on the type of content you’re writing. Let’s say you have a blog topic to write, and your topic is “Benefits of cleaning your car.“
How do you make an outline or structure for it? Here’s an example of an outline:
Main Topic/headline: How to Clean a Car: Benefits of Cleaning a Car.
First Subheading (Usually H2): 5 Steps To Clean a Car
- Step One (H3)
- Step Two (H3)
- Step three and so on (H3)
Second Subheading (H2): Benefits of cleaning a car
- Followed by more H3 headings
Third Subheading (H2): Conclusion
As you can see, this is what a 500–1000-word blog structure looks like. It’s also important to employ keywords in these headings and subheadings.
So, make sure you structure your content before you start writing.
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Write For Readability
Readable content is one of the most revered types in the online world. In many instances, you’d find content that has all the sweet information you need, but it doesn’t do anything for you.
Why is that? Because the content is too difficult to read, mainly cause of the following:
- Too many jargon words;
- Long and unending sentences;
- Long and draggy paragraphs;
- Too many technical terms;
- Not enough explanation.
That’s something you do not want in your content. Instead, you need to ensure that your content is easy to read and doesn’t feature any jargon words.
How do you avoid jargon? By simply using words that aren’t industry-specific.
Granted, there are times when it’s important to use words like that, but doing it too much is inadvisable. Thus, you need to:
- Write in simple words:
- Avoid using too much jargon;
- Try explaining in layman’s terms;
- Keep paragraphs short;
- Keep sentences concise—no longer than 15 words.
Doing this will help you write more readable content and leave a lot of white space on your pages.
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Avoid Plagiarism At All Costs
Plagiarism is a no-no in any industry or niche. Avoiding it is a must, and knowing how to avoid it is a bare necessity. That’s something every writer and content creator should know.
So, if you want to write quality SEO content, you need to avoid plagiarism. Here’s how:
- Avoid too many trendy topics—they’re more prone to plagiarism;
- Research a lot before you start writing—take notes and note down sources to cite;
- If you paraphrase, then paraphrase responsibly;
- Use a plagiarism detector and scan your content before posting.
Now, it’s important that you avoid plagiarism. But you can take all of these steps into account, and your content still might have some duplicity.
That’s why you need to pay heed to the last particular advice of using a plagiarism checker.
Because when you check for duplicity with a plagiarism detector, it helps you find the plagiarism and the source as well—like this:
Therefore, when you see this, always try to rewrite or remove this sort of section from your content. Thus, the importance of plagiarism checkers in the life of a writer.
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Use Statistics & Backlinks
Backlinks are your best friends, and you need to use them. For instance, using statistics in your blog gives it a much more informational depth.
Whereas it also earns you a viable backlink. Another way to earn good backlinks is through:
- Finding websites with good domain authority;
- Allowing others to guest-post on your website;
- Guest posting on other credible websites;
- Using key statistics—relevant to your topic or niche.
Therefore, you must ensure that your content has solid outbound and inbound links. This will give search engine crawlers a lot more reasons to consider your content.
Conclusion
SEO-friendly content is a responsibility; these tips can help you fulfill that. Therefore, treating this responsibly and tending to each of these tips to write quality content is important.
Then, you’d see the results unfold before your eyes as your content ranks higher and higher in SERP.
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