At some point or another, every marketer has looked around and asked, What’s the hot new marketing trend? Before you can implement any of the trends, though, you need to know them first.
Here are the trending top 10 marketing trends for you to stay on top of what’s coming next and make sure your marketing efforts remain relevant in this competitive business world. Hire a digital marketing agency.
1) List Building
It’s important for every marketer to keep an eye on how their customers are engaging with their brand. This helps them stay up-to-date on best practices and gives them an idea as to how they can improve their campaigns moving forward.
Here are some tips for effectively building and growing your list: Create a compelling reason to join your list. If you don’t give people a compelling reason, they will usually take the path of least resistance and opt out instead of opting in.
2) Influencer Marketing
It’s estimated that one in four consumers rely on recommendations from social media influencers before making a purchase. That number is expected to grow, with over 80% of marketers expecting it will be an important part of their strategy by 2020.
Building trust and relationships with influencers can help you reach new customers at an increased rate—and it’s easier than ever with social media channels.
An influencer marketing campaign can take multiple forms—in many cases, you simply provide products or services in exchange for a mention or testimonial on social media, while other efforts require a full-blown partnership. The key is knowing what you need to accomplish and creating a comprehensive plan.
3) Promotional E-mails
Promotional emails can be a powerful tool for increasing sales and engagement. As a B2B marketer or even a small business, you’ll want to focus on growing your email list and building lasting relationships with your audience members.
To help ensure you get as much as possible out of promotional emails, make sure that each piece has a link in it so recipients can easily visit your website or sign up for your newsletter.
Another benefit is that these links mean more clicks, which will earn you more exposure. This leads us to our next marketing trend…
4) Push Notifications
When done right, push notifications can be a huge boon for your business. They work on multiple levels, by helping bring customers back into your app (the experience), and also by using them as a reminder to make that purchase they’ve been meaning to make (the item).
Don’t ask for too much information or interrupt someone when you send push notifications – if people choose not to opt-in, respect their decision. If it’s important enough that you need an immediate response, call them up instead. Otherwise, send them a text message or email instead.
Also, consider saving time and energy by scheduling these messages ahead of time. It allows you to do other things while also getting business done!
5) Video Marketing
The market has changed; consumers are spending more time watching videos online than ever before. If you want your business to succeed, you need to pay attention. In fact, in 2017, 93% of customers say they’re more likely to buy from a brand they follow on social media.
The number one social network that businesses should focus on is YouTube – with 1 billion active users and 300 hours of video uploaded every minute, it’s clear why video marketing is crucial for businesses now and in 2018.
By following best practices for video content and posting regularly (at least once a week), you can start creating high-quality videos that generate traffic and leads for your business.
6) Facebook Advertising
Facebook was built on social connections, so it makes sense that Facebook advertising is one of the most effective tools for reaching your customers. Facebook ads allow you to target exactly who you want your message to be seen by, based on age, gender, location, and interests.
You can choose how much you want to spend per day or week and when your ad will run (such as only during prime time), giving you a good deal of control over costs and results.
It doesn’t stop there: The popular social network also allows businesses to use their fan pages as landing pages—so users who click an ad are taken directly to a page where they can purchase products or services.
If you are looking to learn more about Facebook advertising, you should check out this Super Affiliate System Review.
7) Live streaming
According to a recent report by eMarketer, 38% of adults in the U.S. will have used live streaming by 2019. Live streaming is a great way for your business or brand to connect with customers and grow your audience as well.
The live video hosting site Meerkat allowed viewers to chat and interact with streamers in real-time, which gave it a distinct advantage over Periscope, YouTube, Facebook, and Twitter’s live streaming options at launch.
It also means you can try out new products or content before they go mainstream – showing off your company’s culture while capturing consumer interest. Can you think of any interesting things you could do on a live video? Does a product reveal? An exclusive release from an artist?
8) Influencer Strategies
Influencer marketing is a good strategy for smaller brands looking to reach more consumers on a limited budget. Partnering with influencers can help you get in front of a larger audience that’s more likely to engage with your product than celebrities or other high-profile personalities.
Influencers can help you increase brand awareness, drive traffic, and boost sales leads. They’re also typically fans who are especially motivated by the products they like and want others to discover as well.
Promoting influencers’ content on your own social channels, website or app generates additional exposure, increasing consumer engagement and ultimately driving sales. Here are some tips for success
9) Visual Content Strategies
One technique that is growing in popularity and changing traditional marketing is content marketing. Content marketing can include any number of your marketing efforts, including blogs, social media, videos, email campaigns, podcasts, and infographics.
Because these forms of content are usually interesting or entertaining and aren’t blatantly sales-focused they are less likely to turn off customers. It’s best if you pick just one channel and focus on it for a few months.
Choose what you think will be most effective for your business—most companies lean toward visual content since our brains absorb visuals 60,000 times faster than text!—and stick with it for at least three months before moving on to something else.
10) Data Tracking and Automation
Like most marketers, you probably already take note of user behavior when it comes to website analytics. It’s always a good idea to improve conversions by identifying pain points and figuring out how customers are using your product.
At its core, that’s what data tracking is all about: figuring out which parts of your website are working (and which aren’t) so you can find ways to increase conversions and keep people on your site longer. Automation software like Moz offers tools for managing social media interactions and email campaigns, as well as relevant content based on specific triggers or actionable insights.