Talking about the role of UX in the digital world is a difficult conversation. Yet, it is a conversation that is being more and more discussed. User experience (UX) (formerly also known as a user interface or UI) is the application’s interaction with the user.
It includes all aspects that affect how users perceive a product or service, such as its design, the content on a Web page, and ease of use.
UX encompasses many disciplines, including human-computer interaction, interaction design, experience design, information architecture, information psychology, and information architecture, and is closely related to usability and human factors.
Also read – What is UX writing?
It involves many different areas of expertise, such as user research, interaction design, visual design, and information architecture. It is about understanding how people interact with a product to understand the context in which it is used and how it can be improved.
But there seems to be a misconception in the field that all people involved in UX design are “experience designers”. But that’s not true. The core of UX is communication: to get people to understand what you are trying to tell them but in a manner that they can understand.
This is achieved through the correct use of design principles such as clarity, conciseness, and simplicity.
Like the above one, there are a lot of myths about the great user experience design in the digital world. We will talk about a few of them here.
The homepage is your most critical page
The first myth is that the homepage is the most critical user experience page. The homepage is the first page a user interacts with. Therefore, it should be the most concise and clear page that communicates the purpose and value of the product or service and should not be crowded with too much information.
Yes, your homepage is your most critical page, but that doesn’t mean you should ignore the rest of your website. Your entire website should be built around achieving the goals that you set out in your homepage conversion optimization goals.
This will ensure visitors get a great experience right away and don’t leave the site. It will also help you build a stronger relationship with your visitors, which will result in higher conversion rates.
Users Don’t Scroll
This is a myth. Most people do scroll, and if they don’t, it’s probably on purpose: they want to see more. The goal of scroll-based websites isn’t to force visitors to scroll; it’s to help them navigate.
People do scroll. Most people don’t scroll to the bottom of the page or even to the bottom of a sidebar on a page with hundreds of sidebars. Instead, they scroll partway down and then stop once they see the top of the page, which most websites do.
Always remember users do not read the whole page as one unit. Instead, they skim and glance over the page, highlighting the parts that are important to them to consume them more quickly.
To this end, they read only the first several lines of a page, skim the next few, and then move on to something else. It results in the users only being exposed to a small snippet of the page, but they do scroll and stop when they get the desired information, so don’t just assume they won’t scroll.
The UX design trend is a fad
User experience design has been around for decades and has always been a part of product design. The only difference is that with the rise of the Internet, the importance of user experience design has become even more significant.
Today, product designers, marketers, and developers all have a role to play in user experience design. It is now more important than ever to understand the user experience throughout the entire product development cycle.
It has been around for decades. It began as a field of study in the 1970s and 1980s when people realized that computers could be a source of information and a tool for generating new data.
As computers became more powerful, so did the human-computer interaction and information design fields. Today, UX designers work in various fields, from banking to healthcare to retail.
A UX designer must be artistic or go to art school
No one should associate artists with the field of UX Design. You can be a graphic designer or programmer and work as a UX designer..
User experience design involves the artistic process of understanding and designing the human experience of using a product or service. This involves coming up with intuitive and elegant solutions to the problems users face when trying to accomplish their goals.
User experience design does not require artistic talent, but it does require an understanding of the human body and how our instincts and cognitive processes work.
The goal of a good UX designer is to intuitively understand the way the user interacts with the design and what the user needs to accomplish. You can also use some good eCommerce marketplace solutions as well to achieve your goals.
Users Read on the Web
A user reading on a web page is different from reading on a printed page. Users read on the web in small bursts – often when surfing the web in their car, waiting at a red light, or even taking a shower.
They are unlikely to spend much time reading an article. Instead, they are more likely to scan or skim the article – they are in the product hunt phase, looking for the answer they need without necessarily being interested in learning the answer or understanding the entire article.
Nowadays, users have become much more accustomed to scanning information online. They don’t want to take the time to read information from every page. They want to know the most important or relevant piece of information quickly.
This means filtering the information, skimming the text, quickly processing what is important, and ignoring the rest.
White Space Should Be Minimized
“White space should be minimized.” Contrary to this myth, studies show that users most often prefer white spaces because they enhance copy’s readability, enable better navigation, and help users find the information they are looking for faster.
This is why you should capitalize your white space so that it’s clear and to keep it an understated presence.
Good UX design aims to use white space to your advantage so that users don’t feel overwhelmed and can easily find what they are looking for.
You should minimize the use of solid color backgrounds and large amounts of white space to make your design easy on the eyes and flows well.
Too much white space can make a product feel cold and sterile, while too little can make a product feel chaotic and hard to navigate. The best design is the design that works best for the intended audience.
User experience designers will often use white space to create a sense of hierarchy, emphasize certain design aspects, and create a sense of flow and direction.
However, it would help if you always kept in mind the goal of the design when deciding how much white space is appropriate.
The importance of UX design today can no longer be debated. The goal of a good user experience is to create a positive user experience. When creating a UI, the goal is not to create a “pretty” design, which is the primary goal of most designers.
Creating a positive user experience provides an intuitive, easy-to-use interface that is both physically and cognitively accessible. This goal is often the most crucial goal of the user experience design process.