What is VOD? How to Start a Successful VOD Platform


Video has become the most popular method for interacting and engaging with consumers in 2022. Video on Demand, or VOD, is not only the streaming industry’s present but also the future.

By 2024, the live-streaming video will be used by an astounding 91 million subscribers. 

The aforementioned stats should demonstrate how great of a chance it is to pursue VOD business. Many content creators think that video is the future of content, which is why so many companies started developing VOD business models to boost their brands.

But how can you use VOD to expand your company? And what is VOD? These are just a few of the queries we’ll address in this article. But let’s begin with the fundamentals.


What is a VOD?

We are all aware of the current hype around video on demand. But what is VOD, though? This burning question plagues businesses and the audience alike.

VOD which stands for “Video On Demand” is an online video streaming service that enables customers to watch previously recorded videos that have been added to the video library from any location, at any time, and on any device.

VOD is a way to watch videos that fall within the broader category of OTT video delivery.


This means that users are no longer constrained by the limitations of a fixed broadcast schedule.

VOD streaming is becoming more and more popular due to the ease of accessing video whenever and wherever you want, the increased use of smart devices, high-speed connectivity, and cost.


What Are the Benefits of VOD?

It is expected that the global market for video on demand will increase from $82.77 billion in 2022 to $257.59 billion in 2029, at a CAGR of 17.6%.

Video-on-Demand is becoming more and more popular. Keeping that in mind, let’s examine the four main advantages of VOD.


  1. People Prefer Video Over Other Types of Content

This year, more people are searching for videos than ever before. The amount of organic search traffic to websites with video has increased by 157%. This is because consumers believe videos to be more engaging and educational than other types of media. 

A Wyzowl analysis from 2020 found that 72% of the time, customers prefer to learn about products or services using video.

Viewers comprehend a video describing a product or service 95% of the time.

65% of people said they would rather watch a video to solve a problem.

We don’t minimize the value of other forms of media. However, audiences all across the world are beginning to value video more and more.


  1. People Prefer More Viewing Options and Control

Many people are opting for streaming services and abandoning their cable subscriptions. Millions of individuals are doing it and it is called “cord-cutting”.

It’s because VOD gives viewers the flexibility and convenience to watch exactly what they want and when they want. Forbes cited an eMarketer analysis that predicted 56.1 million households would be without cable TV subscriptions by 2023.

With VOD, customers just have more alternatives, especially now that they can watch material that was previously only available via cable, such as live sporting events.


  1. Content Owners Can Avoid “Middlemen” and Reach Interested Audiences Directly

Now, companies that focus on video can operate according to their own rules. Video entrepreneurs were formerly dominated by “gatekeepers,” or people and organizations that control how (and even if) your material is generated. 

For instance, a TV network executive decides whether or not to accept your program proposal.

The ability to create and share original content has made it possible for anyone with a computer, camera and a good idea to make money from videos.


  1. VOD Is More Affordable Than Cable and Satellite 

The average monthly cost of cable is $217, or more than $2600 annually. It also has a tonne of additional expenses, including leasing equipment. In comparison, VOD services are inexpensive.

There is no longer a need for viewers to pay for pricey cable bundles that include a lot of programs they don’t want. Instead, customers can shell out less money each month for subscription services they want.


Tips for Starting a Successful VOD Business

Now that you’ve known what VOD stands for and what is a VOD business. If you’ve set your sights on starting a VOD business, here are a few tips to help you get it rolling.


  • Create an Extensive Video Library

A viewer base cannot be developed without videos! You should have as much content as you can if you want to draw viewers and grow your viewership.

Although quantity always wins out over quality, having a small video library won’t help you much.


Your initial efforts should therefore concentrate on gathering as much worthwhile content as you can.

It’s entirely up to you whether you’ll create films on your own or get a license and syndicate videos. In either case, the more content you have, the higher your chances of success. 


  • Develop Your Own VOD Website and Apps

Create apps and a website for VOD streaming that is simple to monetize and doesn’t rely on ads. Start generating revenue by uploading your whole content library!

There are many options, and regardless of the format you choose, OTT and VOD services can create a whole new range of income opportunities.


  • Be Consistent

Every part of marketing, including video marketing, requires consistency. Because of this, you must regularly provide new content if you want your VOD efforts to be successful.

 Getting more users shouldn’t be your only objective because you also need to try to retain the existing ones. This can help your business grow and provide steady money; if you’re lucky, it might even have a snowball effect.


  • Hybrid Video On Demand (TVOD)

Your work is not finished once you publish new material; now you need to spread the word about it.

You’ll be relieved to learn that promoting your content doesn’t have to cost an arm and a leg. You can certainly market your videos on a small budget. 

For instance, if you’re active on social media, ensure that your audience is constantly informed when you publish new information. 


Additionally, you have a huge potential audience because there are over 4.48 billion social media users globally! This would enable you to reach different audiences all over the world.

You should also utilize more strategies than only social media. Another efficient technique to keep your audience informed is to share links to your content via email.


Begin your VOD Business Journey 

The best option for you if you want to begin your VOD journey! With our cutting-edge video monetization technologies, 150+ streaming features, and an intuitive and user-friendly CMS, you can meet all of your VOD business needs. 


So you’re at the perfect place if you’re seeking a VOD hosting platform that also provides a tonne of customization and monetization options!


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